We protect your privacy and your private data. Our processing of our users’ personal data is limited to the data necessary to provide a functional website and our content and services, as well as for anonymous statistical evaluations. We collect, process, and use your personal data in accordance with the content of this privacy policy and the applicable data protection regulations, in particular the Swiss Data Protection Act (FADP). This privacy policy regulates which personal data we collect, process, and use about you. We therefore ask you to read the following information carefully.
1. Responsible
DISA AG Sarnen
Kägiswilerstrasse 33
6060 Sarnen
Phone: +41 41 666 70 50
Email: info@disa.ch
As the operator of the website www.disa.ch, DISA AG Sarnen (hereinafter referred to as “we”) is responsible for the personal data of users (hereinafter referred to as “you”) of the website in accordance with the currently valid Data Protection Act.
2. Description and scope of data processing and storage period
2.1 Personal data within the meaning of these data protection provisions is all information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”). This includes, in particular, your name, email address, address, and telephone number.
2.2 Personal data also includes information about your use of our website. In this context, we collect personal data from you as follows: Information about your visits to our website, such as the amount of data transferred, the location from which you access data from our website, and other connection data and sources you access. This is usually done through the use of log files and cookies. More information about log files and cookies can be found below.
2.3. The data you enter in the contact form is stored for the purpose of individual communication with you. For this purpose, you must provide a valid email address, your telephone number, and your name. This is used to assign the request and subsequently respond to it. The provision of further data is optional.
2.4 If we collect your IP address, it will only be stored for the duration of your use of the website and will then be deleted immediately or anonymized by truncation. The remaining data will be deleted as soon as it is no longer required for the purpose for which it was collected. This is generally the case when the respective session has ended or as soon as we have completed your request from the contact form.
2.5 Newsletter
If you subscribe to our newsletter, we process your name, your email address and, optionally, your company name in order to send you information about new products, applications and trade fair dates by email. This is based on the consent you give when subscribing. We also store the date and time of your subscription as proof. You can unsubscribe at any time via the unsubscribe note in the newsletter or by email to marketing@disa.ch. After unsubscribing, we remove your data from the mailing list. Your data will not be passed on to third parties.
3. Purpose of use
We use your personal data for the following purposes:
3.1 To provide the services you have requested via the contact form;
3.2 To ensure that our website is presented to you in the most effective and attractive way possible;
3.3 To inform you about changes to our services.
3.4 To send you our newsletter, if you have subscribed to it.
4. Principles of data processing
When processing data, we take into account the principles of lawfulness, proportionality, purpose limitation, transparency—in particular the fulfillment of information obligations—and data security.
5. Information about your computer, log files, and cookies
5.1 Each time you access our site, we collect the following information about your computer: your computer’s IP address, your browser’s request, and the time of the request. In addition, the status and the amount of data transferred in connection with this request are recorded. Your computer’s IP address is only stored for the duration of your use of the website and is then immediately deleted or anonymized by truncation. We use this data to operate our website, in particular to identify and eliminate errors on the website, to determine the utilization of the website, and to make adjustments or improvements.
5.2 Server log files: We may collect the following information for each access to our website, provided that it is transmitted by your browser to our server infrastructure or can be determined by our web server: Date and time including time zone, Internet Protocol (IP) address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual subpages of our website accessed including amount of data transferred, last website accessed in the same browser window.
We store such information, which may also constitute personal data, in server log files. This information is necessary in order to provide our website in a permanent, user-friendly, and reliable manner, as well as to ensure data security and, in particular, the protection of personal data—including by third parties or with the help of third parties.
5.3.Cookies—both our own cookies (first-party cookies) and cookies from third parties whose services we use (third-party cookies)—are data that is stored in your browser when you visit our website. Such stored data is not necessarily limited to traditional cookies in text form. Cookies cannot execute programs or transmit malware such as Trojans and viruses.
You can deactivate and delete cookies in your browser settings at any time, either completely or partially. Without cookies, our website may no longer be fully available. We actively request your express consent for the use of cookies, if and to the extent necessary. If you only want to accept our own cookies, but not the cookies of our service providers and partners, you can select the “Block third-party cookies” setting in your browser.
6. Third-party services
We use third-party services to enable us to carry out our activities and operations in a permanent, user-friendly, secure, and reliable manner. Such services may also be used to embed content in our website. These services require your Internet Protocol (IP) address, as otherwise the relevant content cannot be transmitted.
For their own security-related, statistical, and technical purposes, third parties whose services we use may process data related to our activities and operations in an aggregated, anonymized, or pseudonymized form. This includes, for example, performance or usage data.
On our website, we use Google Maps to embed maps and Google Analytics to measure success and reach.
6.1 Google Maps is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google”). This allows us to display interactive maps directly on the website and enables you to conveniently use the map function.
6.2 Google Analytics
We use Google Analytics, a web analytics service, on our website. For users in Switzerland and the European Economic Area, the responsible provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; its parent company is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses cookies that enable an analysis of how you use our website, for example which pages are visited, how long a visit lasts and through which source you reached our website. You can prevent cookies from being stored via your browser settings or delete existing cookies. You can also prevent data collection by Google Analytics with the Google browser add-on mentioned below.
According to Google, Google Analytics 4 does not store complete IP addresses. The collected information may be transferred to Google servers in the USA. Google LLC is certified under the Swiss-U.S. Data Privacy Framework, which the Swiss Federal Council has recognised as providing adequate data protection since 15 September 2024.
We use the information to evaluate the use of our website and to improve our offering. We do not combine it with other data about you. Further information can be found in Google’s privacy policy at https://policies.google.com/privacy. You can also prevent data collection by Google Analytics with the Google browser add-on: https://tools.google.com/dlpage/gaoptout.
6.3 Google Tag Manager
This website uses Google Tag Manager, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Tag Manager is a tool we use to integrate and manage other services (for example Google Ads) on the website. It does not set cookies or analyse data itself, but it may transmit technical data such as your IP address to Google. Tag Manager and the services integrated through it are only loaded once you have given your consent in our cookie settings.
6.4 Google Ads and conversion tracking
We use Google Ads from Google Ireland Limited to draw attention to our products and services. If you reach our website via an ad, Google sets a cookie. This allows us to see whether an ad led to an enquiry or order (conversion tracking). We only receive aggregated reports and no information that would allow us to identify you personally. Conversion tracking is only active if you have given your consent in our cookie settings.
6.5 Google reCAPTCHA
To protect our contact form against misuse and spam, we use Google reCAPTCHA from Google Ireland Limited. reCAPTCHA uses technical characteristics (for example IP address, browser information, time spent on the page) to check whether an entry was made by a human. This data is transmitted to Google. We use reCAPTCHA on the basis of our legitimate interest in offering the contact form securely.
6.6 YouTube
On some product pages we embed videos from YouTube, a service of Google Ireland Limited. The videos are only loaded once you have given your consent in the cookie settings or clicked “load content” on the video. After that, data such as your IP address is transmitted to YouTube, and YouTube may set cookies.
6.7 Cookie settings (Real Cookie Banner)
To manage your consent, we use the WordPress plugin Real Cookie Banner from devowl.io GmbH, Germany. It stores your choice in a cookie on your device and documents your consent so that we can respect and prove your decision. You can change or withdraw your consent at any time: Change cookie settings
6.8 Data transfer to the USA
Google may also process data on servers in the USA. Google is certified under the EU-US Data Privacy Framework and the Swiss-US Data Privacy Framework, which are recognised as providing an adequate level of data protection.
6.9 ChatGPT Ads (OpenAI)
We run ads in ChatGPT, a service provided by OpenAI. If you reach our website via such an ad, a click identifier is stored in a cookie on your device. Using the OpenAI Pixel, we then record whether you add a product to the cart, complete an order or send an enquiry via the contact form, and transmit these events together with technical data such as your IP address and browser information to OpenAI. This shows us whether our ads are effective. If you enter an email address or phone number on our website, for example in the contact form or when placing an order, the pixel may convert this information in your browser into an unreadable string (hash value) and transmit it to OpenAI. OpenAI uses these hash values to attribute conversions to ads. OpenAI does not receive this information in plain text or any other content of your enquiry or order. OpenAI may also process data in the USA. The pixel is only loaded if you have consented to the Marketing category in our cookie settings.
7. Data security
All information you send to us is stored on servers within Switzerland. Unfortunately, the transmission of information via the internet is not completely secure, which is why we cannot guarantee the security of data transmitted to our website via the internet. However, we secure our website and other systems against loss, destruction, access, modification, or distribution of your data by unauthorized persons through technical and organizational measures. In particular, your personal data is transmitted to us in encrypted form. We use the SSL (Secure Socket Layer) encryption system for this purpose.
8. No disclosure of your personal data
We do not pass on your personal data to third parties unless you have consented to the transfer of data or we are entitled or obliged to transfer data due to legal provisions and/or official or court orders. This may include, in particular, the provision of information for the purposes of criminal prosecution, averting danger, or enforcing intellectual property rights.
9. Changes to this privacy policy
We reserve the right to change this privacy policy at any time with future effect. The current version is available on the website. Please visit the website regularly to find out about the applicable privacy policy.
10. Your rights
You have the right to request information about your personal data processed by us. In particular, you may request information about the personal data as such, the purpose of processing, the storage period or, if this is not possible, the criteria for determining this period, the origin of your data, if it was not collected from you, the existence of any automated individual decision-making, and, if applicable, the recipients or categories of recipients to whom personal data is disclosed.
You also have the right to revoke any consent you may have given to the use of your personal data at any time.
You can assert your aforementioned rights at any time by contacting us at the address given in section 1.
If you believe that our processing of your personal data violates the applicable data protection regulations, you have the option of lodging a complaint with the Federal Data Protection and Information Commissioner.
Last updated: 27 October 2026
Source: Swiss Trade Association
